Global Creative Logistics Leader Automates Ad Order Processing with Krista

Overwhelmed by Manual Ad Order Entry

A premier $200M+ advertising technology company with thousands of employees operates at the heart of the global media ecosystem. Serving thousands of advertising agencies and the world’s most iconic brands, the company is responsible for placing ad orders across diverse media channels.

The scale of this operation is staggering. The organization receives over 10,000 orders every month, with each individual order representing hundreds of specific ad placements. Historically, this required a massive manual effort, with 60 full-time employees (FTEs) dedicated to processing these intakes. Because these orders dictate exactly which creative material is sent to specific US and global media outlets, there is no margin for error.

Mounting Financial Penalties and Operational Risks

Relying on a labor-intensive manual process for such high-volume, high-stakes data entry introduced significant pain points for the organization:

• Financial Penalties: Erroneous data or processing delays in the advertising world result in missed airtimes and direct financial penalties.
• Strained Resources: 60 FTEs were locked into repetitive manual tasks, limiting their ability to focus on high-value client strategy and relationship management.
• Scalability Barriers: As global brands increased their ad frequency, the existing manual workflow became unsustainable, threatening the company’s ability to maintain its high service standards.

The leadership reached a turning point. They could continue to scale with costly human labor prone to fatigue and error, or transform core operations through intelligent automation.

Streamlining Ad Logistics with Krista’s Agentic Platform

To modernize end-to-end order intake, the company chose Krista. Unlike rigid legacy tools, Krista provides an agentic solution that orchestrates people, existing systems, and AI to automate the entire submission process.

Krista applies three primary capabilities for system integration, automation, and AI/ML, creating an orchestrated, hands-free workflow:

• Intelligent Monitoring: Krista maintains a mailbox subscription to automatically receive emails and attachments from account managers the moment an order arrives.
• Advanced Data Extraction: Using proprietary Document Understanding and NLU models, Krista reads the email body and attached order forms to extract relevant data with a proven 100% accuracy rate.
• System Orchestration: Krista interacts directly with the order platform APIs to gather necessary IDs and metadata, normalizing the data to meet industry standards.
• Automated Order Creation: Krista constructs and submits the order in a “pending” state. She then replies to the account manager with a direct link to the order and a summary of any issues that require a quick human-in-the-loop review before finalization.

Transformative Results in Efficiency and Quality

By implementing Krista, the company has turned a complex manual bottleneck into a high-speed, automated revenue engine. The results have set a new standard for operational excellence in the advertising industry:

• 100% Accuracy: Krista has eliminated the risk of financial penalties by ensuring every ad placement is processed perfectly every time.
• Massive Resource Reclamation: By automating tasks previously handled by 60 FTEs, the organization has reclaimed thousands of hours of staff time, allowing the team to focus on strategic growth rather than data entry.
• Integrated Scalability: Krista comfortably handles the 10,000+ monthly orders, providing the capacity to grow the client base without adding overhead.
• Rapid ROI: By leveraging industry-standard templates and deep API integration, the company achieved a fast-to-deploy solution that delivered immediate bottom-line impact.

Encouraged by this success, the organization is now exploring further opportunities to extend Krista’s AI-driven automation across other global departments, ensuring they remain at the cutting edge of creative logistics and media technology.