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About Krista

Stop making people understand technology. Make technology understand people.

Founded in 2020 in Dallas, Texas, Krista Software is on a mission to stop making people understand technology, but to make technology understand people.

Founded 2020Dallas, TexasSOC 2 Type 2Enterprise Agentic Platform
Our story

Born from a simple belief

Enterprise automation was broken. Existing tools demanded specialized developers, rigid scripting, and months of implementation. They forced people to bend to technology instead of the other way around. The result? Fragmented systems, disconnected data silos, and “agent sprawl” that made organizations less nimble, not more.

We built Krista to flip that equation. By putting natural language at the center of everything, the platform lets anyone orchestrate complex workflows by simply describing what they need. Business analysts, operations leaders, and executives build and deploy automations without waiting months for IT.

Today, Krista is the Enterprise Agentic Platform that orchestrates your people, your systems, and your AI to improve business outcomes. A unified system that is Complete in its execution, Cognitive in its intelligence, and Careful in its operation. Krista replaces agent sprawl with a single platform where every agent shares memory, context, and governance.

Our journey

Key milestones in making technology understand people

  1. 2020

    Founded in Dallas, TX

    Krista Software was created to solve a fundamental enterprise problem: stop making people understand technology and make technology understand people. The platform launched with conversational automation, enabling business users to build integrations through natural language from day one.

  2. 2022

    $15M Series A funding

    Grotech Ventures and iGrafx led a $15 million investment to expand Krista’s agentic platform, validating the market need for NLP-driven enterprise integration that doesn’t require specialized developers.

  3. 2022

    SOC 2 Type 2 certified

    Achieved enterprise-grade security and compliance certification, signaling readiness for regulated industries including healthcare, finance, and government where trust is paramount.

  4. November 30, 2022 · A turning point

    ChatGPT shifts perspectives

    OpenAI released ChatGPT, and the world suddenly understood conversational systems. Overnight, the concept of talking to machines went from niche to mainstream.

    After the release, many who had seen Krista before understood the vision we were after. We had been building enterprise conversational AI, orchestrating people, systems, and agents through natural language, long before the world had a name for it.

  5. 2023

    Building toward an agentic future

    With a proven iPaaS foundation, Krista advanced its platform toward agentic AI, enabling autonomous agents to orchestrate complex, multi-step workflows across enterprise systems and human teams through natural language.

  6. 2024

    Build out partner ecosystem

    Rally Ventures, GroTech, Seyen Capital, and 4S Bay invested in follow-on funding to accelerate AI innovation and broaden market reach. Krista expanded its partner ecosystem, enabling MSPs and advisors to build on the platform and extend agentic AI into new industries and customer segments.

  7. 2025

    Customers expand and scale

    Customers rapidly build more agents and expand use cases across their organizations, funded by the ROI from their initial deployments. Krista’s agentic platform proves that AI adoption compounds when the first project delivers measurable value.

  8. 2026

    Transformational deployments

    Enterprise deployments become transformational by displacing redundant technology and consolidating fragmented toolchains. Krista emerges as the platform that makes AI adoption complexity disappear.

Leadership

Meet our leaders

The team making technology understand people.

John Michelsen

John Michelsen

CPO & Co-FounderI’m determined to deliver on our mission to stop making people understand technology.LinkedIn
Satish Natarajan

Satish Natarajan

Chief Customer OfficerOur customers measure us by the outcomes we help them reach, not by the features we ship.LinkedIn
Chris Kraus

Chris Kraus

VP of ProductBring amazing technology together with the philosophy that humans naturally communicate in conversation.LinkedIn
Tracy Matheson

Tracy Matheson

Director of Strategic PartnershipsThe right partnerships turn AI from a single product into an ecosystem where value compounds for everyone.LinkedIn
Customers

What our customers say

Hear from the enterprises transforming their operations with Krista.

★★★★★

“Krista allows us to operate with up to 95% less labor for specific processes, achieve an 80% reduction in overall costs, and process work 80% faster.”

Doc Prep 911Real Estate Document Services
★★★★★

“Tech Genius (Built on Krista) delivers strategic insights that feel like you’re talking directly to one of our senior advisors.”

Robert BeatySenior Partner, OTG Consulting
★★★★★

“Integrating with Krista.ai is a win-win across the board. We’ll be able to eliminate human friction and automate tedious, administrative tasks that have been overwhelming our employees.”

Elise BurnsCEO & Founder, Evette
Contact us

Let’s put AI to work.

Talk with our team about where Krista can make the biggest difference in your business.

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