Intelligent Automation for Retail

Intelligent Automation for Retail


Intelligent automation simplifies retail workflows and processes 

The retail industry is under pressure to keep up with the competition and meet the demands of consumers, so they need to optimize customer experiences. Intelligent automation helps retail businesses streamline their processes and become more efficient in serving customers to remain competitive. Intelligent automation (IA) combines artificial intelligence (AI), machine learning (ML), natural language processing (NLP), and process automation to optimize retail operations and create a more personalized shopping experience for customers across the omnichannel. 

AI-led tools "Focus more on context and adapting to people and less on task and process flows...[and] AI-led process improvement will take a people-first approach. Context will drive required actions within a single UI experience centered around the customer or employee journey.” - Forrester

Twelve Criteria Help Choose Among DPA, Embedded Process Support, RPA, And AI-Led Platforms, Forrester, October 2021

Intelligent automation improves customer experiences 

Structuring and automating processes creates optimal performance levels every time there’s any change made within your company. IA offers many benefits, such as cost savings or increased productivity due to its ability to optimize tasks based on historical data points. It allows staff members focused on innovative projects, like promotions or modernizing systems, to focus on delivering value instead of wasting time doing mundane tasks that could be automated using machine learning software or automation. 


AI optimizes outcomes 

Retail organizations have long automated tasks or steps in a process. However, these organizations rarely automate complete processes across all automated functions. Now, retailers realize AI enhances internal processes by using software to automate previously time-consuming tasks. By using AI-led intelligent automation, retail organizations are automating customer experiences to retain and cross-sell goods and services to the right customers at the right time. 

Intelligent Automation Use Cases

Retailers can apply automation to several business functions to increase outcomes. Some examples include:

Natural Language Understanding

Agent Assistance

Remove complexity for agents by providing chat-like natural language understanding interfaces.

Record Integration

System of Record Integration

IA aggregates disparate user interfaces to simplify data look-ups and shorten call times.

Employee Onboarding Offboarding

Employee Onboarding / Offboarding

Provide intelligent employee self-service interfaces allowing your employees to focus on customer care.

Customer view

360-Degree View of the Customer

AI-led chat interfaces provide personalized support and services based on customer profiles and needs during their journey.

Salesforce Automation

Salesforce Automation

IA simplifies CRM updates and data quality to eliminate CRM app training and provide accurate sales and promotional planning.

Data Analytics

Data Analytics and Dashboarding

Intelligent automation collects and structures data into real-time dashboards and automates processes based on data-driven decisions.

Other available resources


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LCAPs promise to simplify and speed up development to create more apps faster but more apps cause more problems. Read how creating more apps may make your digital journey more difficult.

The Future of Intelligent Automation - Krista Software

The Future of Intelligent Automation

Digital transformation is building or optimizing business models using modern digital technologies. Today, the speed at which your company transforms depends on your ability to change your systems and change your people.

Cognitive Issue Resolution Solution cover

Cognitive Issue Resolution

Krista Intelligent Automation uses machine learning and artificial intelligence to automatically reply to and resolve email queries and issues sent to your company.

Contact us to learn how AI-led intelligent automation can increase your productivity.

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