Director of Sales

Company Overview

Krista.ai is on a mission to help organizations harness the full potential of AI. Our platform enables enterprises to automate processes, orchestrate systems, and scale outcomes with ease. We believe in delivering real business value quickly, through simple yet powerful AI solutions.

Role Overview

The Director of Sales is a pivotal leadership role at Krista.ai, responsible for building and scaling our sales organization to drive significant revenue growth. This individual will develop and execute a high-impact sales strategy, lead a team of high-performing Account Executives, and personally engage in key enterprise deals. The ideal candidate is a strategic “player-coach” who excels at building a world-class sales function while actively closing complex, high-value opportunities. You will be instrumental in defining our market position and achieving our ambitious growth targets.

Key Responsibilities

Sales Leadership & Team Development

• Recruit, train, and lead a team of Account Executives to exceed revenue targets.
• Foster a culture of high performance, accountability, and continuous improvement through effective coaching and mentorship.
• Set clear sales quotas, manage performance against KPIs, and develop career paths for the sales team.

Strategy & Execution

• Design and implement a comprehensive sales strategy to penetrate target markets and expand our customer base.
• Develop accurate sales forecasts, manage budgets, and report on key metrics to the executive team.
• Own and refine the end-to-end sales process, from prospecting and pipeline management to negotiation and closing.

Pipeline & Revenue Growth

• Actively manage the sales pipeline to ensure forecast accuracy and predictability.
• Personally lead and support complex sales cycles with strategic enterprise accounts.
• Build and maintain strong, long-lasting relationships with C-level executives and key decision-makers at client and prospect organizations.

Cross-Functional Collaboration

• Partner closely with the Marketing team to align on lead generation strategies, campaigns, and messaging.
• Collaborate with the Client Success and Technical Account Management teams to ensure a seamless customer handoff and identify upsell/expansion opportunities.
• Provide critical market and customer feedback to the Product and Engineering teams to influence the product roadmap.

Required Qualifications

• 10+ years of experience in B2B enterprise software or SaaS sales, with a consistent track record of exceeding sales targets.
• 5+ years of experience in a sales leadership role, successfully building, scaling, and managing high-performing sales teams.
• Demonstrated success in developing and executing strategic go-to-market plans.
• Expertise in managing complex sales cycles, deal negotiation, and closing six-figure (or larger) contracts.
• Exceptional leadership, communication, and interpersonal skills; proven ability to inspire and motivate a team.
• Strong analytical and forecasting skills with deep proficiency in CRM software (e.g., HubSpot, Salesforce).

Preferred Qualifications (Nice to Have)

• Experience selling AI, workflow automation, low-code/no-code platforms, or other emerging technologies.
• Proven success in a fast-paced, high-growth startup environment.
• An established network of C-level contacts within mid-market or enterprise organizations.
• Formal training in established sales methodologies (e.g., MEDDIC, Challenger Sale, Value Selling).

What We Offer

• Competitive salary, equity, and a compelling commission structure.
• Opportunities for professional growth and executive leadership in a dynamic AI-driven industry.
• A mission-driven culture focused on client success and innovation.
• Flexible work arrangements, including remote options.